Publicising the Ezard ONS

EZARD for publicity
EZARD Publicity

EZARD is working as a one-name study because it is ‘out there’, in cyberspace and in print media. The publicity has enabled me to make contact with others who have an interest in the name, and so – slowly – we are together making progress.

Some of the pre-work before starting had included an outline of proposed publicity – and you really do need to do this. The Study was registered in May 2015 and the publicity then just fell into place, so it was interesting to read Julie Goucher’s article ‘Get Your Study OUT THERE!’, Journal of One-Name Studies, January-March 2016 (pp14-15). I discovered that I am doing much, though not all, that she advocates.

My research is showcased in the free blog set up on WordPress in May 2015: https://ezardthenameanditshistory.wordpress.com. I have to admit that I have not found the workings of WordPress easy and have been mired in Menus with my Pages. But it has been worth it, because Pages have given a framework to the Study. Now, though, I am taking the easier option of Posts.

To date, the blog has had 250 Visitors, who have made 835 Views. It has reached Australia, Brazil, Canada, Cyprus, France, Germany, Ireland, New Zealand, Norway, Philippines, Switzerland, UK, USA, and Zimbabwe. And this has led to contacts from Australia, Canada, and the United States – the very countries that statistics had shown to be EZARD hot-spots outside the UK.

EZARD Lines screengrab_half-size
Screenshot of EZARD Lines, Newsletter No 1, June 2016

Now, one year into the ONS, I have just published a two-page newsletter – EZARD Lines. The text was written in a word processor, then pasted into a Microsoft newsletter template, exported as a .pdf and virus-scanned. I contacted the people who had contacted me, to see if they would like to have a copy. And everyone has said ‘Yes’.

I joined the East Yorkshire Family History Society. The editor of the Journal, The Banyan Tree, kindly published a short article entitled ‘Ezard – A Name That Has Travelled’ in Issue No 145, February 2016. To my surprise, several people contacted me immediately – three from England, one from Australia – with information, queries and offers of help. It has been quite overwhelming and I am still working through it all.

If your Study name has a strong geographical association, joining the relevant Family History Society is a good move. The internet makes it possible to be a long-distance member.

I have used my existing Twitter account (@HistoryAndKin) to draw attention to the Study amongst professionals and amateurs interested in genealogy and family history. This has led to contact with West Kirby Museum (Wirral EZARDs) and the French project ‘1 Jour – 1 Poilu’, who found the French EZARD who was killed in WW1. My Twitter use is focused, not chitty-chatty, and I am slowly gaining followers.

There are now several EZARD-related research threads on the British Genealogy and Family History Forum: https://www.british-genealogy.com/. It is the only forum I use, and it’s very good – serious and research-based.

The Study has a Profile Page on the Guild website and can be viewed here: http://one-name.org/name_profile/Ezard/. It is easy to update or amend the Profile.

EZARDs are being entered on Lost Cousins, using my existing free account. When you enter a name from one of the supported censuses, you also select the relationship to you, e.g. ancestor, blood relative, and there is the option for ‘One-Name Study’: www.lostcousins.com.

Ezard – The Name And Its History is listed with: Genealogy In Time Magazine: www.genealogyintime.com and Cyndi’s List: www.cyndislist.com. Again, registration was easy – you use the email address designated for informing their site about your site. They check your site for suitability and then – fingers crossed! – list it. Listing with these two sites helps your site to show up in search engines.

Ten people have contacted the Study, mainly via the WordPress site or the Guild Profile page, and I have been able to make a first response within 24 hours.

A year ago, I would not have thought any of this possible. But, quite honestly, if I can do it you can too.

 

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